If you believed that email was no longer an effective marketing technique, you were wrong! Even though email solicitation was an early form of marketing on the Internet, it still is very useful and is far from being exhausted. The infusion of new strategies ensures that e-mail marketing campaigns remain on the cutting edge of technology. Use these tips to make email marketing a fun and exciting venture for your business.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Mailing people who are not familiar with you or your product can look like spam. They won’t know who you are, and they won’t care what you’re selling. They’re likely to delete your email, wasting everyone’s time.
Keep your emails consistent. Keep your company’s logo and the colors and style you use the same in every email. See to it that the font you’re using is readable. Eventually, people will begin to recognize your emails, and they’ll pay closer attention to them. Familiarity counts even more for email promoting campaigns than it does for other businesses.
You should ask your customers to opt-in and then confirm they wish to receive your newsletter. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Sending an email to your list more than once every seven days is a bad idea. Most likely, your subscribers receive dozens of emails every day. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
Avoid sending out important marketing messages too close to major holidays. People are off doing things rather than sitting at their computer reading emails. Keep in mind that there could be exceptions to this. These might include emails about Black Friday specials or other occasion-specific campaigns.
It’s important that you build your brand when sending emails to your mailing list. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This will allow your emails to be recognized instantly.
Take advantage of the call to action technique in your emails. The people that receive your emails need to know what’s expected of them. Include obvious links with instructions on how your readers should proceed once they get to your site. For best effect, use a call to action at the beginning and conclusion of your message.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. Recording incorrect email addresses will result in much time wasted both collecting and tracking down valid addresses. It’s a total waste of time!
Provide an option so people can sign on to your mailing list. It’s simple to set up a sign-up form on your website. People who are interested in your products will be happy to sign up.
Give your readers personal attention by sending emails with personalized messages. Form letters will only earn you deleted messages and blocked addresses by your subscribers. Using the first name of the recipient is easy, so take it a step beyond. You should be able to tell when, why and where they signed up. This kind of information can be folded into your email.
Few things are more damaging to a business than spam complaints, so protect your reputation by including a confirmation at opt-in. A great method for handling this task is to immediately send an email to any address that requests a subscription to your company’s newsletter. The email should contain both confirm and deny links. This will provide you with proof that you’re not a spammer while protecting your readers, giving them confidence in the fact that you respect their wishes.
Use succinct subject lines. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. If a long subject is unavoidable, include the most important words first so it will not become truncated.
A suggestion for newbies in email promoting is to make sure you proofread all emails for mistakes. It goes without saying that the speed and convenience of email may cause this step to be overlooked. People think: it’s only an email! It doesn’t matter. Wrong! An marketing via email program is a critical part of your overall marketing strategy, and mistakes like ugly emails or emails that aren’t proofread can have wide-ranging impact on your business.
Try to use Alt tags if the emails you send have images. What these tags do is come in place of images that don’t load or aren’t allowed to load for some reason. Be sure to use information in the tags that the reader will find relevant to what the image is, as well as its purpose. You should also use descriptions for your links.
E-mail marketing is a good way to let your customers know about special events or holidays deals. Consider upcoming holidays far in advance and prepare your marketing with email campaigns to take advantage of them. You should have your holiday campaigns planned for well in advance, and include all of those potentially relevant to your business. Make sure you keep some interesting content to generate sales in between holidays.
Include a coupon offer when you send follow-up emails to your clients. Make sure you include a link that directs them to this coupon. You could end the email by telling them to watch for your future emails, which may also contain deals.
E-mail marketing might be old, but it still has lots of profit potential. If you implement the advice found in this article and continue to find ways to better your email promoting campaigns, this strategy can work well for you for quite some time.