Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Put your customers first. It’s crucial to know what your customers want. If you cannot determine what your customers want, you won’t make any profit from them. For higher sales and higher profits, study your potential customers and know them well.
Putting a QR code on your print ads can help you appeal to tech savvy customers. Customers can then use their smart phones to reach your website and find coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. With a QR code, an interested customer can instantly find out more information about your products and services.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. Making an appealing and attractive mobile website can be difficult. Don’t be afraid to hire experts to do this for you.
A mission statement is the best way to ensure you remember your purpose for your social marketing. Maintaining your principles is key to you being successful in your business plans.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.
Take advantage of dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. Doing this will also protect you legally.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Listen to what customers have to say even if it is bad.
You should link your website to your social media site to get more exposure. Customers are more likely to find you on a social media site, rather than look for you on a search engine.
Make it simple for your customers to forward your mobile marketing ads to their friends. Make certain that promotions are easy to forward or include an incentive to boost your ads.
Search Engine Optimization
If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
Use A/B testing on the mobile version of landing page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Have two versions of your page and see which gets the highest number of conversions. You then can progress with your mobile campaign with the one that works best.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. It is very easy to screw up an SMS strategy because of how it notifies consumers. It can feel like it’s invading peoples’ privacy. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. This is a great way to build up your brand loyalty.
Make your website even more useful with mobile-friendly maps. Navigation is one of the most common things that people use mobile devices for. Look into the best ways to allow for easy access to you. Have maps that are clear, so when people do a search it is easier to find. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Make sure you research who your audience is. Before you make assumptions and put a lot of money into mobile marketing efforts, make sure you analyze your audience and their preferences. For example, what is your customer’s preferred method of contact? What software operating systems run their phones? Determine your target audience, and then solidify how you are going to reach out to them.
When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. It is not unusual for a new customer to perceive a mobile message as spam.
Buy dedicated short codes instead of sharing them. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. Eventually, users will associate your short code with your brand. Using code sharing can cause legal issues, as well. You might get into trouble as well if a code sharing company you use has abused the system.
Use savings and special offers to advertise your mobile marketing campaign. Mention it on your website, in other adds, and on social networking sites. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
Although it can sometimes be irritating, there is much potential when it comes to mobile marketing. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. You will likely see an increase in the size of your customer base and your profits.