When did you last take the time to look at your email? Maybe you are similar to most people, who look at their email numerous times each day. In the new economy of the Internet, email is a great way to reach customers and attract business. To see how to get started in e-mail marketing, read on.
You don’t want to send marketing emails to people who haven’t asked for them. When you send out your emails to everyone, many people will mark them as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Prior to contacting customers through email, be sure to obtain their permission to do so. People will regard suspicious emails as potential spam and ignore or delete these emails. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
Keep the graphics to a minimum in your emails. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Make sure you have permission to send emails to your subscribers. By doing so, your gain customer trust, and protect your reputation. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
From time to time it is a good idea to change up the format of your emails. For instance, if you usually send HTML emails, try using text format for a change. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.
This may seem like obvious advice, but make sure that when you are doing marketing with email, that you have the correct addresses for all your contacts. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through. It just wastes time!
Give everyone on your mailing list the option to unsubscribe easily and instantly. Certain emails cost money, even though it may be a small amount. You do not want your business to be considered in a negative way or to have your email address put on blacklistings.
Always remember that you are working on building a reputation when you are developing an e-mail marketing campaign. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. The business reputation you have is at stake here, so make sure that you take that into account.
Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. Inform your subscribers about the kinds of emails that will be sent, along with the frequency of the emails. New subscribers will know exactly what to expect from you, and won’t be shocked by the quantity of emails, or their content.
Accusations of spam can ruin your reputation. Lessen the likelihood of this occurring by implementing at least one confirmation step to the email opt-in. This amounts to sending new subscribers a validation email that aims to confirm that the right email address is subscribing to the list. Add two links to the email – one for confirmation and one to opt out. Your readers are sure to appreciate the added security and you will greatly decrease the likelihood of your email being regarded as spam.
Double, triple and even quadruple check your emails before you press send. Although it sounds obvious, many would be surprised by the number of errors that inexperienced companies often have in their emails. After all, you are only sending out an email, right? That’s not true! A solid e-mail marketing plan is a crucial part of every marketing campaign, and should be done in a correct and appealing manner.
Have a special birthday email for your subscribers. Leave an optional box for clients to include their birthday, and then set-up an automatic greeting. Just this simple step will go a long ways in making your customers feel like they are remembered and special. This can be especially true if you add a promotional code, discount or coupon for them.
Your e-mail marketing should make use of any branding or design work that your company is already employing. Use your existing color scheme and logo in every message that is sent. When your brand has earned trust and has a good reputation prior to the emails being sent out, these emails will simply take full advantage of the good name that you have.
Make sure that your email promoting campaigns are in sync with various special events and holidays. Plan for these by using a yearly calendar so you are always prepared. Christmas, Easter and Valentine’s Day are excellent times to create a profitable email promoting promotion. Research other methods of promotion to increase sales during slower sales times.
You should ask people to confirm their email address when subscribing to your newsletter. Sometimes, people do not enter their proper email address, adding too many letters or typing .cmo rather than .com. Getting them to write it twice helps cut down on missed opportunities due to typos.
Using email is one of the most basic ways to communicate with business customers. You can see positive results in your email promoting by choosing to follow what you have learned in this article. If you use email to get your message out, it can be relatively easy to promote your company.